Why SENHO chose Shopify for its online furniture stores

At SENHO, the technology that powers our websites matters just as much as the design visible to our customers.

We chose Shopify to develop our online furniture stores in France and Europe because we were looking for a reliable, secure e-commerce platform capable of supporting our international growth.

For the customer, this infrastructure should remain almost invisible. Pages must display correctly, product information must be clear, orders must be recorded accurately, and payments must be processed in a secure environment.

When technology works quietly in the background, our team can focus on what matters most: developing new furniture, improving our products, organizing deliveries, and supporting our customers.

Why is the choice of e-commerce platform important?

Selling furniture online is not just about presenting beautiful photographs.

A SENHO product page can contain a great deal of important information:

• the furniture's dimensions;
• its materials and colors;
• the number and weight of packages;
• assembly instructions;
• product availability;
• delivery specifications;
• size or finish variants.

When a customer places an order, other data must then be transmitted and stored accurately: billing details, delivery address, payment method, product reference, ordered quantity, and any logistical instructions.

We therefore needed an e-commerce platform capable of effectively connecting the customer-facing website with all our operations.

A reliable platform for selling furniture online

Furniture is often a significant purchase, prepared and then delivered in heavy or bulky packages. An error in a product reference, address, or variant can therefore have more serious consequences than for a small product shipped by mail.

Shopify provides us with hosted infrastructure and tools to manage products, orders, payments, and customer information from a centralized environment.

No digital platform can guarantee that a technical incident will never occur. Our goal is therefore to rely on a proven, regularly maintained, and sufficiently robust solution to limit operational risks.

This stability notably helps us to:

• record orders accurately;
• centralize customer information;
• track the progress of each order;
• quickly correct information when necessary;
• connect our stores to different operational tools;
• gradually develop new services.

For SENHO, technical reliability is not an abstract promise. It directly contributes to the quality of the experience from discovering the product through to its delivery.

Secure online payment

Security is essential when a customer buys furniture online.

When placing an order, they provide personal information, a delivery address and the details required for payment. We therefore wanted to use an ordering system based on recognized security standards.

Shopify is PCI DSS Level 1 certified, the certification level applicable to the secure processing of payment card data. According to Shopify, this compliance covers stores hosted on its platform by default.

This infrastructure enables SENHO to provide a secure checkout experience, from adding the furniture to the cart through to order confirmation.

Security should not be considered merely a technical feature hidden at the bottom of a page. It is part of the trust placed in a brand with every purchase.

Several payment methods for greater flexibility

Not all customers want to pay in the same way.

Some people prefer a traditional bank card, while others prefer a digital wallet, an accelerated payment, a flexible payment solution or an alternative such as USDC.

Depending on the country, the SENHO site used and the customer's eligibility, the payment methods offered may include:

• credit and debit cards ;
• PayPal ;
• Klarna ;
• Shop Pay ;
• Apple Pay ;
• payment in USDC.

Shopify Payments currently allows eligible French businesses to offer several payment categories, including cards, PayPal, accelerated payments, certain local payment methods and USD Coin or USDC. The options actually displayed at checkout depend in particular on the customer's country, the currency and the methods activated on the store.

Klarna may also be offered as a flexible payment method in several European countries, subject to the applicable terms of use and eligibility requirements.

Payment in USDC is an additional option. USDC is a stablecoin whose value is linked to the US dollar. Its availability remains subject to regional, regulatory and technical conditions.

Offering several solutions allows each customer to choose the available payment method that best matches their habits.

Technology adapted to European commerce

SENHO develops its furniture stores in several European countries, including France, Belgium, Switzerland, Germany, Italy, Spain, Portugal, Luxembourg and the Netherlands.

Selling in several countries does not mean translating a single home page.

Each market may have its own expectations regarding:

• language;
• product information;
• payment methods;
• currency;
• delivery terms;
• taxation;
• browsing habits;
• the domain names used.

Shopify tools dedicated to international markets make it possible to customize domains, languages, currencies, catalogs, and certain commercial settings according to the targeted countries or regions.

This structure helps SENHO offer a more local experience while maintaining a consistent organization at the European level.

Sites adapted to local languages and markets

A French, Italian, Dutch, or Portuguese customer should not necessarily receive exactly the same experience.

Product names, descriptions, available payment methods, and delivery information must be understandable and adapted to the relevant market.

Shopify makes it possible to associate languages and domain strategies with different markets. This organization also helps create distinct URLs for certain countries or languages, which is useful for structuring international organic search rankings.

For SENHO, this flexibility is important for developing specialized sites such as:

• senho.fr for France;
• senho.be for Belgium;
• senho.nl for the Netherlands;
• senho.it for Italy;
• senho.es for Spain;
• senho.pt for Portugal;
• senho.ch for Switzerland;
• senho.eu for Germany.

Each store can therefore evolve according to the needs of its market while remaining connected to the same European brand.

A connection between the site and SENHO's operations

An e-commerce site should not operate like an isolated storefront.

At SENHO, Shopify is part of a broader operational environment that includes:

• our various online stores;
• the marketplaces on which we sell;
• inventory management;
• our logistics platform in France;
• customer service;
• delivery partners.

This coordination is particularly important in the furniture sector.

A bed, sofa, or table may be delivered in several packages, each with different dimensions, weights, and tracking numbers. The information must therefore be properly shared between the website, warehouse, our team, and the carrier.

When a customer requests an address change or delivery information needs to be clarified, our team must be able to quickly find a reliable and complete order.

Centralizing this data allows us to better track the various stages:

• order recording;
• payment confirmation;
• transfer to the warehouse;
• package preparation;
• handover to the carrier;
• delivery organization;
• customer support if necessary.

Supporting SENHO's growth without rebuilding all our sites

SENHO continues to expand its catalog and develop its presence in Europe.

We therefore needed a platform capable of evolving without requiring a complete rebuild of our digital infrastructure at every new stage.

Shopify allows us in particular to:

• create and develop new national stores;
• add new payment methods;
• integrate specialized applications;
• gradually improve the customer journey;
• enrich product pages;
• publish guides and advice articles;
• connect the site to new tools.

This ability to evolve is essential for a growing brand.

The technology must be able to keep pace with the company, rather than become a digital cage that would have to be broken open with every new project.

Preserving SENHO's identity

Using an existing platform does not mean giving up its identity.

The site must continue to reflect SENHO's distinctive characteristics:

• functional and attractive furniture;
• detailed product information;
• accessible communication;
• an experience suited to purchasing bulky products;
• a consistent presence across several European countries.

Shopify provides the technical foundation. The design, content, photographs, collection organization and customer experience remain the result of ongoing human work.

Our goal is not just to have a functioning website. We want to build a store that genuinely helps customers understand the products and choose the furniture suited to their interior.

Technology that stays discreetly in the customer's service

The best e-commerce technology is often the technology the customer does not notice.

They should not have to worry about hosting, databases, technical interfaces or connections between software.

They should simply be able to:

• easily find a product;
• understand its dimensions and features;
• check whether it meets their needs;
• place an order securely;
• choose a suitable payment method;
• receive clear delivery information.

For SENHO, Shopify is therefore not just a tool for creating web pages.

It is part of the infrastructure that helps us manage our online furniture stores, secure the ordering process, develop our European operations and gradually improve the customer experience.

A site developed with La Cuisine Numérique

Technology alone is not enough.

The choice of platform, its configuration, development, and optimization directly influence the quality of the final result.

We would like to extend our particular thanks to Nicolas Bonachera from La Cuisine Numérique, whose expertise played a decisive role in the selection, development, and optimization of SENHO's Shopify sites.

His support enabled us to build stores combining:

• a consistent visual identity;
• clear navigation;
• a reliable technical foundation;
• features tailored to our operations;
• an experience designed for SENHO customers.

Our sites will continue to evolve with our catalog and our presence in Europe.

Our ambition remains unchanged: to make discovering, purchasing, and delivering SENHO furniture as simple, clear, and reliable as possible.

Frequently asked questions about SENHO and Shopify

Which e-commerce platform does SENHO use?+

SENHO uses Shopify to develop and manage its online furniture stores in France and several European countries.

Why did SENHO choose Shopify?+

SENHO chose Shopify to have a reliable, secure, and scalable e-commerce platform for managing its products, orders, payments, and international expansion.

Is payment on senho.fr secure?+

Yes. The checkout process on senho.fr relies on Shopify's infrastructure. Shopify is Level 1 PCI DSS certified for payment card data security.

What payment methods does SENHO offer?+

Depending on the country, site, and customer eligibility, SENHO may offer payment by bank card, PayPal, Klarna, Shop Pay, Apple Pay, or USDC. The available options are displayed at checkout.

Can a SENHO order be paid for in installments?+

Klarna may offer flexible payment solutions to certain customers and in certain countries. The available options depend in particular on the order amount and Klarna's approval of the application.

Can you pay with cryptocurrency on SENHO?+

SENHO may offer USDC payments on certain eligible stores. USDC is a stablecoin pegged to the US dollar. Its availability depends on the applicable regional and regulatory conditions.

Does Shopify help SENHO sell furniture in Europe?+

Yes. Shopify offers tools for managing multiple markets, languages, domains, currencies, and catalogs. This structure supports the development of SENHO's stores in different European countries.

Who developed and optimized SENHO's Shopify sites?+

SENHO's Shopify sites were developed and optimized with the support of Nicolas Bonachera from La Cuisine Numérique.